Salame – an Italian icon that has been uniformly exploited and debased. Time, effort, tradition and patience are Bettella’s arms in the battle against industrial production that habituates palates to artificial flavours. Bettella’s real salame reclaims dignity and nobility and rejects convenient and speculative tactics. No – to pigs fed meagre prepared feed and bran and rushed to market. Bettella’s Salame Nobile comes from Maiale Tranquillo^® whose 300 kg weight is achieved without the use of prepared industrial animal feed. The healthy diet of our pigs provides a mixture of mature, well-marbled meat.

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